Captain's log-

Fixing structured data, submitting Stripe, and optimizing price tracking

What I worked on today

  • Got distracted by missing favicons, so I quickly created and implemented them in Figma.
  • Fixed errors in my JSON-LD structured data, which should improve SEO and help Google better understand content.
  • Submitted the Stripe approval application, moving another step closer to making Spyrate a real product.
  • Started reviewing pricing intelligence tools to improve how Spyrate handles competitor price tracking and price monitoring software integrations.
  • Explored e-commerce competitive analysis strategies to refine our pricing approach.

Lessons learned

  • My gut feeling about the original keyword list was right—it didn’t align well with our actual focus.
  • After deeper research, we identified better pricing intelligence and competitor tracking keywords.
  • Updated all previous blog posts to reflect this improved SEO strategy.
  • Small distractions like favicons can feel more urgent than they actually are.
  • Structured data mistakes can impact SEO visibility, so fixing them is worth the effort.
  • Competitor pricing strategy isn’t just about tracking prices but making them actionable for businesses.
  • The Stripe approval process is an important milestone but doesn’t replace the need for marketing and customer acquisition.

Challenges faced

  • Feeling the tension between building features and focusing on SEO, marketing, and lead generation.
  • Questioning market potential, but still committed to the process for learning and potential internal use.

What’s next

  • Continuing work on the monitor activity feed to enhance competitive pricing insights.
  • Evaluating whether I should dedicate more time to retail price intelligence and online price monitoring to improve Spyrate’s visibility and market positioning.
Photo of captain Davy de Vries

Davy de Vries

Captain 🏴‍☠️